Brand kits

Version 1.0.1 · updated 2026-10-20 · brand steward: Jim Jacobs approves every change; Jenylene (design) reviews logos, colors and type

Focus Insite

The right people. Verified. · Focus Insite LLC: market research recruitment. Proposals, bids, client emails, focusinsite.com pages, decks, reports, respondent recruiting ads.

Logos click to download

Type

Inter — The right people. Verified. 0123456789 $624.48

Colors light

light#EC1F26
--brand

Signature red. Display type 24px and up (or 18.66px bold), graphics and fills only; 4.38:1 on `surface-page`, below AA for body text. One decisive red move per view.

light#D31921
--brand-action

Interactive fills that carry a white body-size label (`on-brand`), 5.34:1; also link color on `surface-page`.

light#C4141B
--brand-action-hover

Hover state of `brand-action`: darker, never lighter.

light#B3161C
--brand-action-active

Pressed state of `brand-action`.

light#FDECEC
--brand-container

Brand wash behind brand badges and callouts; text on it is `ink-primary`, `ink-secondary` or `on-container`.

light#FDECEC
--surface-brand-wash

Callout fill, same value as `brand-container`, named for the surface role.

light#FFFFFF
--on-brand

White label on `brand-action`, and display-size type (24px and up) on bright `brand`. Never body size on bright `brand`.

light#B3161C
--on-container

Text on `brand-container`: brand badges and the brand tone of an eyebrow.

light#040507
--ink-primary

Headings and the strongest text on `surface-page`, `surface-subtle` and `surface-sunken`; also body-size text on bright `brand` (4.65:1).

light#383B41
--ink-secondary

Body copy on `surface-page`, `surface-subtle` and `surface-sunken`.

light#71757C
--ink-muted

Labels and captions on `surface-page` (4.63:1); the lightest ink allowed for text. On `surface-subtle` it measures about 4.2:1, so keep it to large or non-essential labels there.

light#FFFFFF
--surface-page

Default page ground; cards sit on it with a `border-default` edge.

light#F4F5F6
--surface-subtle

Section band that sets one part of the page apart from `surface-page`.

light#E9EAEB
--surface-sunken

Deeper band and inset wells; same value as `border-subtle`.

light#E9EAEB
--border-subtle

1px dividers inside quiet areas.

light#D7D9DC
--border-default

1px edge of cards and fields; decorative, the label next to it carries the meaning.

light#040507
--rule-strong

Structural rule: the logo divider and section breaks, at `rule-width-strong`.

light#040507
--text-heading

Semantic alias: headings.

light#383B41
--text-body

Semantic alias: body copy.

light#71757C
--text-label

Semantic alias: labels and captions.

light#FFFFFF
--text-on-brand-display

Semantic alias: display-size type (24px and up) on bright `brand`.

light#040507
--text-on-brand-body

Semantic alias: body-size text on bright `brand`.

light#D31921
--text-link

Semantic alias: links on `surface-page`.

light#C4141B
--text-link-hover

Semantic alias: link hover.

light#FFFFFF
--surface-card

Semantic alias: plain card fill.

light#F4F5F6
--surface-section

Semantic alias: section band.

light#EC1F26
--graphic-brand

Semantic alias: graphics and large marks in bright red.

light#EC1F26
--accent-rule

Semantic alias: the left accent rule of a callout, at `accent-rule-width`.

HumanLayer

The intelligence layer that compounds. · HumanLayer (humnlayer.ai): verified human data for AI. The respondent app (dark), the client app (light), investor and partner material, humnlayer.ai pages.

Logos click to download

Type

Geist — The right people. Verified. 0123456789 $624.48

Colors dark / light

dark#F69F19
light#F69F19
--orange

Primary brand color, #F69F19 — the same orange as the logo. Logo, primary buttons, the one bright move per view. 9.6:1 on `neutral-primary`; 2.1:1 on white, so on light grounds it is a fill only, never text. Same value in both themes.

dark#3FB984
light#3FB984
--green

Secondary brand color. The dot in the logo, verified states, positive deltas. 8.2:1 on `neutral-primary`; a fill only on white. Same value in both themes.

dark#070501
light#070501
--neutral-primary

Neutral (P) from the brand book: the warm near-black. Dark page ground, and the ink on orange and green fills (10:1 and 8.2:1).

dark#020805
light#020805
--neutral-secondary

Neutral (S) from the brand book: the green-black. Sunken wells and alternate bands in dark mode.

dark#9139F6
light#9139F6
--purple

Supporting color. Platinum tier fills and data-viz series. White text on it passes (5.1:1); as text on `neutral-primary` it is 4.0:1, so use `tier-platinum` for text in dark mode.

dark#E4B300
light#E4B300
--gold

Supporting color. Gold tier fills, streaks, points. Ink text on it (10.4:1); never text on white.

dark#7F9FB1
light#7F9FB1
--slate

Supporting color. Silver tier, secondary data-viz series, quiet metadata marks on dark.

dark#070501
light#FFFFFF
--surface-page

Default page ground.

dark#12100B
light#FFFFFF
--surface-card

Cards and tiles on `surface-page`. In the light client app, cards are white with a `border-subtle` edge.

dark#22201C
light#F7F4F0
--surface-raised

Nested panels, hover rows, the active tab pill (dark), and the client app sidebar and header (light).

dark#020805
light#EFEDE8
--surface-sunken

Inset wells, progress tracks, input fields.

dark#FFFFFF
light#070501
--text-primary

Headings, numbers, primary labels on every surface (15:1 or better in both themes).

dark#D6D3CC
light#3D3A33
--text-secondary

Body copy and descriptions on every surface (9.6:1 or better in both themes).

dark#A8A49A
light#6B675E
--text-muted

Captions, metadata, inactive tabs on every surface (4.8:1 or better in both themes). Nothing lighter is text.

dark#2A2720
light#E6E3DC
--border-subtle

Decorative hairlines: card edges, dividers. Meaning never rides on it.

dark#77705F
light#858074
--border-control

Edges of inputs, secondary buttons and toggles; 3.2:1 or better on every surface in both themes.

dark#F69F19
light#F69F19
--brand-fill

Primary button fill and the active tab marker.

dark#FDB43F
light#E8920A
--brand-fill-hover

Hover of `brand-fill`; the label stays `on-brand`.

dark#070501
light#070501
--on-brand

Label and icon on `brand-fill`, `secondary-fill` and `gold` (8:1 or better). Never white on orange or green.

dark#F69F19
light#A35F00
--brand-text

Orange as text and links: `surface-page`, `surface-card`, `surface-raised` (4.6:1 or better). Light mode deepens it; bright orange is never text on white.

dark#513303
light#FFF3DC
--brand-wash

Orange tint: the "Copy link" button fill and highlight badges. Text on it is `brand-text` (5.7:1 dark, 4.6:1 light).

dark#3FB984
light#3FB984
--secondary-fill

Verified states, accept and confirm fills, the positive delta chip.

dark#3FB984
light#1F7A52
--secondary-text

Green as text: positive amounts (+$260), 'Verified'. On `surface-page`, `surface-card`, `surface-raised`.

dark#101F11
light#E6F6EE
--secondary-wash

Green tint: the Refer and earn card and "Medical verified" badges. Text on it is `secondary-text` (6.9:1 dark, 4.7:1 light).

dark#B07DFA
light#7A24E0
--tier-platinum

Platinum tier text on `surface-card` and `tier-platinum-wash` (5.5:1 or better). Bright `purple` is the tier color in charts and rings.

dark#E4B300
light#7D6200
--tier-gold

Gold tier text on `surface-card` and `tier-gold-wash` (5.2:1 or better).

dark#7F9FB1
light#4F6D7E
--tier-silver

Silver tier text on `surface-card` and `tier-silver-wash` (4.9:1 or better).

dark#2A1547
light#F3EAFE
--tier-platinum-wash

Platinum badge fill; text on it is `tier-platinum`.

dark#2B2300
light#FCF4D6
--tier-gold-wash

Gold badge fill; text on it is `tier-gold`.

dark#1B232A
light#EEF3F6
--tier-silver-wash

Silver badge fill; text on it is `tier-silver`.

dark#FF6B5E
light#C4321F
--danger

Errors and destructive actions only, with a word or icon beside it. Not in the brand book; added so apps have an error state.

dark#F69F19
light#A35F00
--focus-ring

2px solid focus outline with 2px offset on every interactive element; 4.2:1 or better on every surface.